July 21, 2009
Communication Breakdown Palace

Talk about bad PR.

“As you may have guessed by now, Harvard refused to cooperate when I was reporting this story. At first, the university’s public-relations apparatus ignored me. Week after week, e-mail after e-mail, I’d be assured that someone or someone else was unavailable—in meetings, or on vacation, or away from his desk, or out of the office, ill. When I did manage to track someone down, I was thrown a sop of evasive prose. (“I don’t feel we’ve made a decision about how to best engage for your piece,” the vice president for public affairs told me in an e-mail.) A formally scheduled interview with the dean of the business school was canceled at the very last minute. (“Glitch” was the subject heading of an e-mail informing me that the meeting was off.) Even requests for basic, public financial information were bungled. When I asked him a simple question about Harvard’s debt, one of the university’s many communications directors stonewalled: “I’m not a numbers person at all,” he said, wide-eyed.”

The Harvard takedown in the recent Vanity Fair is light on finance and high on invective. The stonewalling by the school is a non-starter for me. When a major publication comes calling, even on a controversial topic, you work with them or against yourself.

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